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WPTV’s T.A. Walker Volunteers Entertainment Expertise to Produce Komen South Florida Race for the Cure®
T.A.Walker, WPTV’s entertainment reporter and host of Taste & See South Florida, has had his share of over-the-top experiences, from feeding flamingos at the Palm Beach Zoo to surfboard golfing in Palm City. But nothing compares to the meaning and purpose he has brought to serving as the “run of show” producer for the 2018 Susan G. Komen South Florida Race for the Cure on January 27th in Downtown West Palm Beach.
The event attracts over 10,000 people to participate in 5Ks races, kids runs, the team walks, a family walk, a KidsZone, and a survivor recognition ceremony, with talent from WPTV and WRMF 97.9’s KVJ Show emceeing, broadcasting and serving as grand marshals. And every single minute—from 7:00 a.m. to 11:00 a.m.—has to be programmed and broadcast as one show on two JumboTrons and two different stages. That’s where Walker comes in.
A devoted supporter of Susan G. Komen South Florida and the Race for the Cure for over eight years, Walker took his role as a member of the Race for the Cure Committee to the next level for 2018 by volunteering to produce the entire show. What’s involved? He produced every graphic, created every video, chose every song, and scripted every cue the Race’s emcees, WPTV anchors Kelley Dunn and Michael Williams, will follow to create a seamless event. And through his media and entertainment connections, Walker increased the event’s star power by inviting Leslie Gray Streeter at The Palm Beach Post, The KVJ Show, and WPTV’s Chris Stewart and Ashleigh Walters to play important roles at the Race.
“This Race means so much to me because of viewers and listeners who come up to me with their heartbreaking breast cancer stories,” said Walker. “One year, a listener came up to me who just been through some pretty serious chemo. She was very winded, and her family was helping her get down to the Meyer Amphitheatre lawn for the Survivor Ceremony. She wanted to be bald for the first time there in the crowd, because she figured if she started there, she could be bald anywhere. I’ve followed her on Facebook ever since and she is doing wonderfully. But I thought that it took such determination to get out of bed that morning and get to that ceremony. And if she could do that, I had to do more to make the Race as meaningful as possible for her, and all of her fellow survivors.”
Kate Watt, executive director of Susan G. Komen is extremely grateful for the creativity and production experience Walker has provided to the Race. “T.A. has brought unmatched entertainment expertise to create a highly professional, engaging, and emotional event for our participants,” said Watt. “He has given so much of himself and spent countless hours as a volunteer to make sure every single person is touched by the Race for the Cure experience.”