Life Publications–Komen South Florida Affiliate Targets Haitian Community
October 15, 2012
AM radio is not dead—just ask the Haitian community here in South Florida. While local AM stations deliver music and shows with a Haitian twist, they also provide breast health education programs to reach a growing number of listeners.
That’s where the South Florida Affiliate of Susan G. Komen for the Cure® comes in. Every two years, the Affiliate conducts a comprehensive community profile to assess critical funding needs. Their 2011 profile identified local underserved communities, including African-Americans of Caribbean descent who are more vulnerable to aggressive forms of breast cancer. As a result, the Affiliate awarded 2012 grants to the Marie Louise Cancer Foundation and Family Giving Connections, both who serve the South Florida Haitian community with educational outreach programs—a large portion of which is accomplished on 980AM and 1340AM respectively.